Three major problems plaguing the development of China’s sales profit dilemma in China didadi

The three major problems in the development of China mass sales profit dilemma according to "Nikkei news" reported that the International Business Department of Mizuho bank responsible person Tang Jin believes that although the market by the Volkswagen Group in China exhaust cheating but still need to deal with the impact of very little, thin product lineup and quality problems. China has contributed a large share of sales, but its operating profit in China has shown a downward trend. Benefit from the reduction of small car purchase tax policy to promote China’s auto market ushered in substantial growth in 2015 new car sales reached 24 million 500 thousand units in 2016 is expected to exceed 25 million vehicles. But mass 2015 sales in China fell 3.4%, sales topped the throne over to GM. The first half of 2016 sales ranking, Volkswagen sales in China to pick up the game. Diesel vehicles occupy only a small part of China’s auto market, and Volkswagen installed illegal software diesel vehicles are not produced in China, its holdings are less. Therefore, the impact of mass exhaust fraud in China has little effect. But in China is facing other problems. SUV thin lineup of public goods in the Chinese consumer keen SUV models of the environment, the lack of public SUV model layout has become the main reason for its slowdown in china. Although the group launched the Tiguan (ginseng, pictures, inquiry), Audi A3 (ginseng, pictures, inquiry) models such as high-end SUV, but compared to the China independent brand SUV product offensive, mass is a bit thin. Chinese brand to cater to consumer preferences, the introduction of a large number of SUV models, such as the the Great Wall car committed to cultivating SUV, launched to take the amount of the Harvard H6 (ginseng, pictures, inquiry), and enter the high-end market H8 and H9 flagship car. At the same time, the joint venture car prices are not far behind, whether SAIC GM, Dongfeng Nissan and Changan Ford, etc. are in the SUV market segments to fully layout in order to seize the market trend. Therefore, the car is the main business of the public and therefore increase the price reduction efforts. Price reduction in China profits at the same time, in order to reduce inventory, Europe and the United States car prices is to launch a fierce price competition, which also led to a downturn in the public’s operating profit in china. 2014, Volkswagen operating profit in China increased by 20.6% year on year, but the growth rate in 2015 fell to 0.6% in the first half of 2016 operating profit in China is down by more than a year, an increase of decline. In order to offset the decline in operating income of the North American market, contributed 36% of sales for the public focus on the China market. Volkswagen plans to invest 4 billion euros ($4 billion 510 million) in China in 2016, releasing about 60 new cars, including the luxury sedan, SUV and new energy vehicles. In addition, the group set a goal, by 2018 China will expand the dealer network to 3600. In production, the FAW – Volkswagen (Qingdao) East China production base of host plant project in 2015 July officially started, annual production capacity is expected to reach 600000 vehicles. FAW – Volkswagen Tianjin plant started in May this year, the annual production capacity of 300000 vehicles. These new factories have begun to drive sales in China, 2016.相关的主题文章: