Moutai self built electricity providers reluctant to join hands with the third parties again teamed -音羽かなで

Moutai is not helpless to self business third party once again teamed up to vip.com hot column capital flows thousands of thousand shares stocks the latest Rating Rating diagnosis simulated trading client Sina App: Live on-line blogger to guide you to say on the stocks contest points out 60 million Moutai "old dead enemy" to "new alliance" self business but not smooth together third party platform reporter Jin Xiaoyan reported in Beijing has been long, but China classical masterpiece "Three Kingdoms" is used to describe the world in the law represent the general trend. Now Moutai and commercial enterprises are used to describe the love and hate are still not out of date, but also a kind of interpretation of the channels of the liquor industry development trend. Recently, Moutai announced a partnership with vip.com in vip.com, once in the last year, vip.com Moutai and Moutai because the sale was criticized, now the two sides once again reconciliation. Moreover, the "China Times" reporter was informed that Moutai and several other liquor companies have also been with the flagship of the 1919 liquor platform Polytron Technologies Inc announced reconciliation. What does this series mean to change from the enemy to the "lover"? Bury the hatchet recently, Moutai announced that vip.com was selling fake Moutai cooperation and a really surprising. It is reported that, since August, vip.com and Moutai group’s Moutai electricity supplier reached an official strategic cooperation, Guizhou Moutai officially stationed in vip.com. "China Times" reporter noted that, in September 5th, vip.com platform appeared "Moutai group day", on the "flying Moutai 53 degrees", "Guizhou Daqu 53 degrees" and other varieties of wine. You know, at the beginning of August this year, Kweichow Moutai group and Alibaba group in Guiyang held a "memorandum of strategic cooperation signing ceremony. Alibaba platform will provide unique, high-quality services and resources for Moutai’s brand promotion. Moutai, as a strategic partner of Alibaba group, enjoys the corresponding rights and interests, and provides the corresponding exclusive services by ali. The first highlight of the cooperation between the two sides is that the Tmall global drinks festival will be held in September 9th". Moutai says it will give full support and participation. And in the previous week with Alibaba cooperation, Guizhou Moutai also to have "price killer", "industry public enemy" called "1919 alcoholic electricity supplier" open arms, announced strategic cooperation. News came out, the industry inside and outside the surprise, because last year "double eleven" period, 1919 was also banned by Moutai. Indeed, in the past few years, the contradiction between the traditional winery and the electricity supplier exists. Now, however, the situation has reversed dramatically. Today, wine companies and wine business cooperation cases continue to increase. According to incomplete statistics, in 2015, in the A shares listed 18 liquor companies, there are 11 and comprehensive electronic mall, Jingdong, Tmall, as well as professional wine sales website brewmaster network, 1919 and other electricity suppliers have a cooperative relationship. At the same time, many wine enterprises are the "Internet plus" transformation. This reporter has reported, Moutai group is planning to build a large cloud networking platform. Nie Yong, general manager of Guizhou Moutai group e-commerce Limited by Share Ltd believes that the electricity supplier theory

茅台自建电商不顺无奈联手第三方 再度联手唯品会 热点栏目 资金流向 千股千评 个股诊断 最新评级 模拟交易 客户端 新浪财经App:直播上线 博主一对一指导 你说了算 上炒股大赛分掉6000万   茅台“旧死敌”变“新同盟” 自建电商不顺利无奈联手第三方平台   本报记者 金晓岩 北京报道   合久必分,分久必合,乃是中国古典名著《三国演义》中用来形容天下大势所趋所总结的定律。如今用来形容茅台和电商企业们的爱恨情仇也依然不过时,同时也是对当下白酒行业渠道发展趋势的一种诠释。   近日,茅台宣布与唯品会合作,进驻唯品会,曾在去年,唯品会因为售假茅台而被茅台诟病,如今双方再度和解。并且,《华夏时报》记者获悉,茅台与其他几个白酒企业也与向来主打低价的1919酒类平台科技股份有限公司宣布和解。这一系列的从敌人变“情人”的变化意味着什么?   冰释前嫌   近日,茅台宣布与曾经销售假茅台的唯品会合作一事着实令人大跌眼镜。据悉,自8月开始,唯品会与茅台集团旗下茅台电商达成了官方战略合作,贵州茅台官方正式进驻唯品会。《华夏时报》记者注意到,9月5日,唯品会平台上出现了“茅台集团日”,上线了“飞天茅台53度”、“贵州大曲53度”等多款酒品。   要知道,今年8月初,贵州茅台集团还与阿里巴巴集团在贵阳举行了《战略合作备忘录》签订仪式。阿里巴巴平台将为茅台旗下品牌推广提供独特、优质的服务和资源。茅台作为阿里巴巴集团战略合作伙伴享受相应权益,并由阿里提供相应专属服务。双方合作的第一个重头戏,就是阿里将于9月9日举办的“天猫全球酒水节”。茅台表示,会全力支持并参与。   而在与阿里巴巴合作的此前一周,贵州茅台还向有“价格杀手”、“行业公敌”之称的1919酒类电商敞开怀抱,宣布战略合作。消息一出,行业内外大跌眼镜,因为去年“双十一”期间,1919还遭到茅台封杀。   确实,在过去几年时间里,传统酒厂与电商间的矛盾是存在的。不过,如今时局已经发生了大逆转。如今,酒企与酒类电商的合作案例不断增多。据不完全统计,2015年,在A股上市的18家白酒企业中,有11家与综合类电子商城京东、天猫,以及专业酒类销售网站酒仙网、1919等电商有合作关系。   与此同时,不少酒企也在进行“互联网+”转型。本报记者曾经报道,茅台集团正计划打造物联网云商大平台。贵州茅台集团电子商务股份有限公司总经理聂永认为,电商是营销的一部分,是传统营销的支撑,核心是利用技术,服务于消费者,酒企需要打造自己的电商系统,除非能很好掌控电商。多数酒企也建立了自己的网上商城。在他们看来,自建电商渠道,不仅是为了树立厂家产品的价格标杆,布局线上也是为了帮助线下渠道转型发展。更重要的是,能更好掌握消费者资源和大数据。   双方的爱恨情仇   从相爱到相杀再到相爱,茅台与电商之间的爱恨情仇已经可以谱写一段故事了。   据《华夏时报》记者了解,茅台很早就开始试水电商:从2006年做B2B,2010年探索自建B2C电商平台,2013年开设天猫官方旗舰店,再到2014年6月正式成立贵州茅台集团电子商务股份有限公司。   然而,茅台的电商之路并不是一帆风顺。2015年度,由茅台集团四家成员单位注资1亿元成立的茅台电子商务公司净资产为6099.16万元,出现了一定亏损。   与此同时,市场上频繁出现茅台假酒事件。2015年12月,唯品会周年庆“知名白酒特惠专场”中580元 瓶的“53度500ml飞天茅台”就被爆出为假酒。   在2014年经销商大会上,茅台集团董事长袁仁国特地提出茅台的“三个不变”政策,即不增加销量,不增加新经销商,不降低出厂价格。后来,一份贵州茅台经销商会议纪要在网上被火爆传播,其内容包括:全国范围内检查串货和低价、禁止经销商不经同意向电商供货等。   2016年1月15日,茅台通过官网发表声明:“53度500ml的统一出厂价为819元 瓶。若市场终端商价格低于850元 瓶时,可能涉嫌低价倾销及假冒伪劣等违法行为,要谨慎购买。”   山东温和酒业总经理肖竹青表示,此前,酒类电商加上酒企自营平台的销售额只占到总销售额的5%。也就是说,酒企95%的销售额依然来自于传统渠道商,而酒类电商的低价策略直接冲击到了传统渠道商的利益。“封杀酒类电商,就是为了维稳价格体系。”   和则生财   虽然现在电商类的销售额依然在酒企的总销售额中占比不大,但这也同时说明电商仍是酒企扩大营销的“蓝海”。   对此,有业内人士分析,面对互联网的冲击,堵不如疏。在经济放缓、高端消费有所下降的背景下,茅台积极拥抱互联网,一来可以拓展其营销渠道,二来也符合国家推动电商的发展战略。   尤其是在近一个月时间里,以茅台为代表的高端白酒市场又迎来一波价格上涨潮。茅台酒平均价格上涨120元左右,部分终端市场茅台零售价突破1000元,这也是2014年以来,茅台零售价再次破千元。对此,盛初营销咨询总经理柴俊认为,近年来高端白酒的品牌集中度提高,令高端白酒市场份额的垄断程度提高,而随着品牌话语权的加强,白酒企业的定价权也得到强化,对电商扰乱价格体系的担忧也会减少。   有数据统计,京东去年10月对外透露的数据显示,2012年,京东开始卖第一瓶酒,到去年,京东的整体销售额达到56亿元,2016年京东酒水销售目标100亿元。2015年10月,京东酒水销售在移动端的占比达到66%,而在2015年初,这个数字还不到40%。   不过,值得注意的是,转型期的酒企涉足电子商务并非一蹴而就,其不得不面临人才上、品牌上、经验上、利益上等一系列问题。此外,一旦走上电商之路,势必与原来的价格体系和传统流通竞销方式发生冲突,这样的利益关系怎么调整,也是酒企需要思考的。   用业内流传的一句话形容是:“可怕的不是同行之间的竞争,对电商之路的外行才是很多酒企纠结的原因。” 进入【新浪财经股吧】讨论相关的主题文章: