Beijing Unicom launched 46 yuan unlimited packages. The basic monthly fee of 46 yuan 南京工业大学理学院

In five years China’s push is not limited to mobile phone packages – Sohu inclusive technology recently, Beijing Unicom launched 46 yuan unlimited packages. The basic monthly fee of 46 yuan, including 60 minutes of domestic calling, calling foreign 0.15 yuan within the package of voice minutes, flow of domestic 1GB exceeds the charge, but the Internet rate fell to a maximum of 128Kbps months total flow of more than 6GB after closing data network. Giving caller ID display. This is China Mobile launched in some provinces in the era of 2G 20 yuan WAP unlimited packages, Chinese operators once again "unlimited" package to try. This attempt should be affirmed, but look at this package, you will find a real paradox: a paradox: this package is for new users, or old user traffic demand? Because the package limit in a new paragraph, the aim should be to attract new users, but 46 yuan high threshold, more than 1GB current limit, volume is small, the threshold is too high, the flow speed, and the impact of the experience, which makes the new user’s attraction is not strong. Compared with the three operators of similar grade tariff packages, this package of advantage is not obvious, such as the Chinese Unicom 4G package version 2 60 yuan file flow, after the discount fee of 48 yuan +6 yuan CND, 1GB national traffic, more than 0.20 yuan MB package, calling voice 0.20 yuan minutes, although the traffic outside the package 0.20 yuan MB, but there is no speed limit. Paradox two: does this package encourage users to use traffic or limit? Generally speaking, launched the "unlimited package" is certainly to encourage consumers to use more traffic, only to be restricted to a very high usage amount. But Unicom this unlimited amount of packages is different, the amount of use more than 1G, the speed limit to 128Kbps, until the total monthly usage of 6GB, stop data services. Because 4G and 3G network speed is much higher than 128Kbps, the speed limit has a significant impact on user experience, that is to say, equivalent to 1GB, it limits users to use. The limit point is too low for 3G and 4G monthly traffic to be close to 1GB. (also netizens questioned, in the 128Kbps network speed, how can you use 5GB in a month?) The reasons for the above two paradoxes are the reasons for China Unicom itself. From the package information, can see the package designer "fearless", "", increasing restrictions worry about personal gains and losses a lot, so that this package really want to attract what people, I estimated that even the package designers have also said clearly, it also makes it difficult to satisfactory results package. This is also an important reason why Unicom can not take advantage of the standard in the 3G era and narrow the gap with its competitors. But what we should see is that the time for real unlimited packages hasn’t arrived yet. See from the evolution of technology, within five years of China’s mobile phone traffic packages Limited unlimited appearance, because it occupies a very large package of cyber source, operators in order to ensure the interests of other users will have many restrictions. Not only in China, but also in the United States; AT& T.

五年内我国难推不限量手机普惠套餐-搜狐科技   近日,北京联通推出46元无限量套餐。月基本费46元,包含国内主叫60分钟,套餐外国内语音主叫0.15元 分钟,国内流量1GB,超出后不收费,但上网速率降至最高128Kbps,月使用总流量超过6GB后关闭数据网络。赠送来电显示。      这是既中国移动一些省份在2G时代推出“20元WAP无限量套餐”后,我国运营商又一次“无限量套餐‘尝试。这种尝试值得肯定,但细看此套餐,就会发现实际很矛盾:   悖论一:此套餐是针对全新用户,还是有流量需求的老用户?   由于套餐限制了新号段,目的应该是吸引新用户,但46元的高门槛,1GB以上限流,流量少的,门槛太高,流量多的,限速又影响了体验,这使得其对新用户的吸引力不强。对比三大运营商类似档次资费的套餐,此套餐的优势也并不明显,如中国联通4G组合套餐2.0版60元档流量,打折后月费48元+6元来电显示,1GB全国流量,超出套餐后0.20元 MB,主叫语音0.20元 分钟,虽然套餐外流量0.20元 MB,但没有速度限制。   悖论二:此套餐到底是鼓励用户使用流量,还是限制?   一般说来,推出“无限量套餐”的目的肯定是鼓励用户多使用流量,只有到了一个非常高的使用量后才会限制。但联通此“无限量套餐”不同,使用量一超过1G,就限速到128Kbps,直到月总使用量达到6GB后停止数据服务。由于4G、3G网络速度远高于128Kbps,限速后对用户体验影响非常明显,也就是说,相当于1GB后就限制用户使用了。对于3G、4G月均使用流量已接近1GB的现状,这个限制点设置太低了。(还有网友质疑,在128Kbps的网速下,一个月怎么能使用到5GB?)   出现以上两个悖论的原因,有联通自身的原因。从套餐信息,可以看到套餐设计人员”畏手畏脚“、”患得患失“,增加了大量的限制条款,以致这个套餐真正想吸引什么人,我估计连套餐设计者自己也说不清楚了,这也使得这一套餐的结果很难令人满意。这实际也是联通在3G时代没有能够携标准优势,缩小与竞争对手差距的一个重要原因。   但我们更应该看到的是,推出真正的无限量套餐的时机还没有到。从技术演进看,五年内我国难有不限量不限时的手机流量套餐出现,因为这种套餐对网络资源占有非常大,运营商为了保证其他用户的利益,必然会有诸多的限制条款。   不仅我国如此,美国AT&T最新推出了不限量套餐。每部智能手机每月100美元,每增加一部手机,需额外支付40美元。如果一个套餐捆绑4部手机,则第4部为免费,即总计费用为180美元。限制条款有:仅限于DirecTV和U-verse电视服务用户;仅限于智能手机使用,如果要在平板电脑上使用,每月还需增加40美元;不得用做热点;22GB以后将限速。      对比联通和AT&T的无限量套餐,我们就会发现,联通“无限量套餐”的门槛很低,为了降低门槛做了很多努力,而AT&T的门槛很高;联通针对的是全新用户,希望此套餐挖来新用户,而AT&T针对的是已有其他服务的用户,希望每个用户给自己贡献更多收入。   在我国还需要考虑一个特殊情况,以中国移动20元WAP无限量套餐为例,原为在GPRS环境下推出的套餐,放宽到TD-SCDMA后,在TD-SCDMA网络上部分用户出现了月使用流量超百兆的现象。“无限量套餐”必须能够有效限制用户的过度使用。   不限流量套餐,以及不限语音、短信的套餐,我国的运营商也开始试点这是好事,但应该看到,短期内这种套餐不会成为主流,其针对的也应该是特定的用户,运营商更应该考虑的不是如何用这种套餐发展新用户,而是如何让老用户多掏点钱就得到数倍的服务。   另:国内某运营商开始试点WLAN从按时长收费改为按流量收费,也不知道是鼓励还是限制用户使用?最近我比较烦的是另一个运营商某定制手机,只要到了该运营商提供的WLAN网络覆盖范围内时手机WIFI打开,自动将流量通道从数据网改为WLAN网,而我并不想换为WLAN上网。相关的主题文章: