第四是房屋委托方式是多家委托 哈尔滨工业大学学报

Renaissance package where: O2O industry purely online game flow O2O 2014 is the first year of entrepreneurship, after 2015’s hot and cold, merger or strategic cooperation, the 58 giant drops fast market, Beauty Group reviews and other as keywords, so many people predict that 2016 will be the integration of O2O. Prior to this, on Internet plus and O2O package where the mentioned 6 problems, may be worth your attention. The Internet industry to enter the third stage we believe that the Internet has gone through three stages: the first stage is to solve the problem of abundant information, so that we have more choices of information; the second stage is the so-called Internet 2, is to solve the problem of commodity rich, let us have more choice of goods; third one is that the Internet plus 3 times, that is to solve the problem of service, let us have more choice of services, and enjoy better service. The real Internet plus company is to solve the pain points of consumers as a Internet plus enterprise, the core problem to be solved is: for consumers, the company to create value, the value that can really solve the pain points of consumption. In fact, in the absence of Internet plus before, enterprises also do these services, but after Internet plus, can let the service do better, to allow enterprises to solve some things do not enjoy the service in the past. The value of O2O is whether it provides efficiency. In many cases, what we call improving efficiency is actually changing the way things were done before. We have said a lot of so-called shared economic, is said before many resources are wasted, but now through an information service mode, put a lot of previously did not make full use of resources to make full use of, and improve the efficiency. Or use some ways, let the user on the service to the pain point to new satisfaction. If the first did not give the user to solve the pain points, second does not really solve the efficiency, such as O2O are false, are piled up a short-term hot money phenomenon. The Internet 3 era, enterprise online and offline integration see special a obvious trend in 3, enterprises with online and offline businesses are integration of online business is supposed to go with the next line of business combination to get more service scene. Through this service scenario, you can better serve this client and get more data. Traditional enterprises cooperate with online enterprises to reconstruct service process. So we clearly see that in the Internet 3, both online and offline are actively integrated. Four hot 3 times the development of the Internet – Platform: a combination of "powerful alliances" – the transformation of information platform trading services platform – Internet Co jointly traditional industries "A" upsurge of online and offline, the high importance of the line online in the Internet business, O2O in the real estate industry as an example, must pay attention to four question: the first is on the Internet 3, everyone is indeed from the information service to the transaction from.

华兴资本包凡:O2O行业纯粹靠做线上流量没戏   2014是O2O的创业元年,在经历了2015年的大热和寒冬之后,滴滴快的、58赶集、美团点评等巨头的合并或战略合作成为关键词,因此不少人预测2016年将是O2O的整合期。   在此之前,关于互联网+和O2O,包凡提到了6个问题,或许值得你关注一下。   互联网行业进入第三个阶段   我们认为互联网经过了三个阶段:   第一个阶段是解决了信息丰富性的问题,让大家对信息有更多的选择;   第二个阶段是所谓的互联网2.0,是解决了商品丰富性的问题,让大家对商品有更多的选择;   第三个阶段是到了所谓互联网+的3.0时代,即解决服务的问题,让我们对服务有更多的选择,以及享受更好的服务。   真正的互联网+公司是要解决消费者的痛点   作为一个互联网+企业,要解决的核心问题是: 对于消费者来说,公司要创造价值,这个价值在于能否真正解决消费的痛点。实际上在没有互联网+之前,企业也在做这些服务,但是在互联网+发生以后,能够让服务做的更好,能够让企业解决以前的服务里享受不到的一些东西。   O2O公司的价值在于是否提供了效率   很多时候我们所说的提高效率,实际上是要改变以前的做事方式。我们现在说了很多所谓的共享经济,其实是说以前很多资源是浪费的,但是现在通过一种信息服务的方式,把很多以前没有充分利用的资源给充分使用,而且提高了效率。或者运用一些方式,让用户在服务上到的痛点得到新的满足。如果第一没有给用户解决痛点,第二并没有真正解决效率,这样的O2O就都是假的,都是一个短时的热钱堆起来的现象而已。   互联网3.0时代,线上、线下企业融合   在3.0里面看到特别明显的一个趋势,线上企业跟线下的企业都在融合,本来线上的企业要去跟线下企业结合以获取更多服务场景。通过这个服务的场景才能更好地服务这个客户,获取更多数据。传统企业和线上企业合作,以重构服务流程。所以我们很明显得看到,在互联3.0里面,线上和线下都在积极融合。   3.0时代互联网发展的四大热点:   ● 平台间“强强联合”   ● 信息平台转型交易服务平台   ● 互联网公司联手传统行业   ● “回A”热潮   线上、线下结合时,线下的重要性高过线上   在互联网企业里,以房地产O2O行业为例,要关注四个问题:   第一是在互联网3.0,大家的确是从信息服务转向从交易,但是在房地产行业,交易的商品价值极高,通常以百万人民币计;   第二是购买频次相对较低;   第三是二手房是一个非标的产品;   第四是房屋委托方式是多家委托,对服务的要求非常高。   这些综合考虑在一起,其实当线上跟线下结合的时候,其实线下这个重要性某种程度上可以说高过这个线上。因为没有线下网络,没有线下的重服务很难获取最靠谱的房源和提供高质量的服务。   O2O行业标准的筛选和商业价值在于线上、线下都过硬   投资机构的观点:   ● 烧钱补贴换交易量没有意义,投资人更关注单位经济效益   ● 在交易的基础上植入更多增值服务,才具有更大的想象空间   ● 什么样的公司能够最终胜出?线上线下两手都要强   根据我们对O2O行业标准的筛选和本身的商业价值去做一个深度地考量的话,很多企业的商业模式是不存在,尤其在互联网行业里面,纯粹靠做线上流量的经营,实际上形不成一个护城河。而且从服务角度来说,并没有真正花工夫重构整个流程,也没有给用户带来价值。其实这个行业里真正能够做到这一点,需要真的做到线上跟线下两个拳头都硬,线上有核心竞争力,流量推广,线下提高整个运营的效率,而且要有线上线下综合的管理能力。   本文由华兴资本授权创业邦发布,转载请注明作者信息及来源,违者必究相关的主题文章: